It takes time to build up rank, but in the long run, we stand to earn a lot more (of Google’s “free” organic traffic) if we leave the resource open and let the whole internet participate. Namely: you are validating Google’s “trust” in this resource by lingering on our pages, by interacting with them, by linking to them, by sharing them. You don’t have to give us anything to consume this resource because consuming this resource -is- giving us something. These gates can be annoying to consumers, but at least the exchange is clear and direct: you know what you’re giving up and you know what you’re getting in return.Īn SEO magnet is still an exchange, but it’s indirect. You might get a peek for free, but then you have to pay for full access, whether that means paying money OR providing something like your email address. Wherever you find value online, there’s some exchange happening even if you’re not handing over money.Ī lot of times, if you find a resource like this one, it’s gated. That’s a mouthful, so let’s zoom out and think about what we’re doing here - “we” meaning You and Us, the consumers and producers of this content (respectively).Įconomists knew this all along, but (as our society is beginning to learn) free stuff online isn’t truly free. The answer, friends, is that the Ultimate List of Digital Marketing Tools is an SEO magnet.Īn SEO magnet is a web page or set of web pages designed to attract organic traffic from Google for specific target keywords. Why go to all this trouble without even asking for an email address? What do YOU (theCLIKK) have to gain from this? Still, by the time you’re reading these words, you’re likelier to wonder something like: what’s the catch? It is our hope, if you’ve found this Ultimate List of Digital Marketing Tools, that its contents will dazzle and delight you. □ Other NotesĪny information about the tool which is secondary to the main description (e.g. What the tool will or won’t “cooperate” with, plus any other third-party integrations or side hookups which make the tool potentially more useful. Note that this source cannot guarantee up-to-date pricing information, mostly because pricing could change any time (at the tool vendors’ discretions). Otherwise, provides a brief overview of pricing information for paid tools. If present, this notes the limitations of the trial option(s) and whether or not you’ll have to put down a credit card to access them. If present, this describes what free options or features, if any, are available for the tool. If absent, there are no free options for the tool. Detail Symbols □ URLĪ link to the tool itself, often (though not always) the tool’s homepage. Indicates when a tool has a prerequisite “parent tool” to which it attaches. These tools either don’t have equivalents and direct competitors (to our existing knowledge), or they offer a completely unique spin on something found elsewhere. These tools either have glowing recommendations from members of theCLIKK community OR the tool’s original newsletter mention got especially high engagement. Each starred item is either a tool we use regularly or a tool we’d choose first if we needed one of its type. Testing responsive pages on multiple devices Switching between different work-app contexts Management of promotional campaigns (e.g. Getting warm prospects/customers to take the next action split, merge, etc.)Įmail replies you wind up writing over and overįont discovery, comparison, and selectionįinding (and sharing) files from your Google Drive Subscriber health/engagement on your email listĬollaboration on complex subjects/projectsĬomparing autofill results across search enginesĬomparing keyword data across search enginesĬommunicating details to clients and teammatesĬonverting between PDF and other common file typesĬonverting recorded media to valuable textual contentĬreating new Drive files (Doc, Sheet, etc.)ĭashboard for cross-platform social metricsĭelegation of tedious/lever-pulling tasksĮditing PDF files (inc. Retention of high-value leads and customers On-website customer engagement and data collection Livestreaming reach and studio capabilities Google Drive’s compatibility with Microsoft Office files Word clouds based on transcriptions from recordingsĪccessibility features/compliance on websiteĪttribution between conversations and marketing goalsĮmail deliverability and sender reputation Website widget for self-scheduling by customers Professional transcriptions of any recorded material New options for online promotional campaigns Mail-merge (AKA mass mail) for Gmail + G-Sheets Contract labor for small online/computer tasksĬustom reporting for FBA/Seller Central dataĭetailed/advanced controls for smartphone video
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